A trade show dedicated to accessible sports tourism with lots of fringe events. World Sport Tourism Show is the result of the crucial role played by sports in tourism, with possible positive effects on the economy in terms of arrivals and enhancement of the environment. There will be plenty of sports events, conferences dedicated to sports medicine, sports tourism, and sports-related publications and cinema. Plus, photography exhibitions, vintage car and motorbike gatherings, and three days of entertainment with the International Beat Festival. All this in one place, MalpensaFiere in Busto Arsizio, in Italy’s economic core, just a few kilometres away from Milan and a ten-minute drive from Malpensa airport.